“Like, Tag & Share” Facebook Contests: Are they against Facebook’s rules?

The short answer: YES. But first, some background. For nearly as long as businesses have been on Facebook, there have been contests and giveaways. Perhaps you’ve seen them (yes, you have, unless you’ve been living under a rock). Typically a business page will run a contest or a giveaway and to be eligible one must […]

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Let’s Talk About Instagram


I know it’s been awhile since I’ve posted a blog and there are many, many social media marketing related topics I could cover. (Facebook is now ranking us, the latest Facebook scandal, or how to keep up with Facebook news just to name a few.) But I’m not going to talk about that today. Today, […]

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Facebook Updates: Two Big Themes

Facebook updates

Ah, Facebook. The good-old social media standby network…or is it? If you’ve used the app at all this year you’ve likely noticed some changes taking place. It’s actually been a bit of a whirlwind trying to keep up with all of the news releases and articles about Facebook. To help condense the updates and determine […]

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Facebook: Making Sure Your Prospects Find You (And Like What They See!)

It’s no secret that social media is a big part of our everyday lives. Facebook in particular seems to capture our attention like no other. Making sure that your business or nonprofit has a presence on Facebook is important.  Equally important is that your organization’s Facebook presence is polished and offers your prospects the information […]

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Engagement Baiting and Your Facebook Page

Facebook is officially going to start cracking down on pages that practice what’s known as “engagement baiting.” If you’re not familiar with this term, it refers to posts that pages create that encourage people to like, comment, share or tag a friend for really no reason at all–other than to gain additional reach in the […]

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Is Facebook Dead?


The great thing about social media is the wide variety of opinions, speculations and predictions about anything and everything, including about social media itself. The not-so-great thing about social media? The wide variety of opinions, speculations and predictions about anything and everything, including about social media itself. Okay, that was a weak attempt at humor. (To […]

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Hashtags on Pinterest


I must admit, I’ve been neglecting my business Pinterest boards a bit lately (oops!). However, I logged on for a moment this morning to pin a really interesting infographic about social media posting times from CoSchedule that I happened upon as I was sipping my morning coffee. As I was creating a caption and giving […]

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Negative Feedback on Facebook for Business

This is something that’s been on my mind for awhile and is taking shape as an informational blog post. Picture this: You’re scrolling along through your Facebook newsfeed. You’ve had one of those annoyingly frustrating days at the office and just aren’t in the best mood. As such, you decide that a post from one […]

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You Should Post Less Often on Social Media

Social Media Overwhelm

Sounds counter-intuitive, doesn’t it? There’s no doubt that using social media for your business is a good idea but between the various algorithms and the sheer amount of content people and businesses are pushing out every single minute, I think it’s safe to say we all are experiencing a bit of content overload. I typically […]

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Are You Using LinkedIn? (Updated)

This is an updated post. Read the original blog.  When it comes to LinkedIn, are you using it? And no, I’m not simply asking if you have a profile. Or if you’ve added any connections in the last year. I’m wondering if you’ve followed up after connecting with anyone: have you commented on any articles or sent a […]

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