“Like, Tag & Share” Facebook Contests: Are they against Facebook’s rules?

The short answer: YES. But first, some background. For nearly as long as businesses have been on Facebook, there have been contests and giveaways. Perhaps you’ve seen them (yes, you have, unless you’ve been living under a rock). Typically a business page will run a contest or a giveaway and to be eligible one must […]

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Big Facebook Changes Coming (Maybe?)

Were you on social media at all yesterday afternoon or evening? If you were, then you might have heard something about a big shift on Facebook up ahead. Recently, Mark Zuckerberg, CEO of Facebook, announced his plans to somehow ‘fix’ Facebook. This is an interesting form of New Year’s resolution if I’ve ever heard one, […]

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Facebook: Making Sure Your Prospects Find You (And Like What They See!)

It’s no secret that social media is a big part of our everyday lives. Facebook in particular seems to capture our attention like no other. Making sure that your business or nonprofit has a presence on Facebook is important.  Equally important is that your organization’s Facebook presence is polished and offers your prospects the information […]

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5 Last-Minute Ideas for Small Business Saturday

Small Business Saturday

It’s the Wednesday before Thanksgiving. If you’re anything like me, you may be in the midst of wrapping up several client projects and just plain neglected to plan something big for Small Business Saturday. (Which, by the way, is this Saturday.) Have no fear! I’ve compiled a short list of some last-minute ideas for you […]

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Hashtags on Pinterest


I must admit, I’ve been neglecting my business Pinterest boards a bit lately (oops!). However, I logged on for a moment this morning to pin a really interesting infographic about social media posting times from CoSchedule that I happened upon as I was sipping my morning coffee. As I was creating a caption and giving […]

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You Should Post Less Often on Social Media

Social Media Overwhelm

Sounds counter-intuitive, doesn’t it? There’s no doubt that using social media for your business is a good idea but between the various algorithms and the sheer amount of content people and businesses are pushing out every single minute, I think it’s safe to say we all are experiencing a bit of content overload. I typically […]

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Local Networking Opportunities

I sometimes hear people comment on a perceived lack of networking events or ways to expand their business locally (in or near Willmar, Minnesota). While we aren’t quite a bustling metropolis like Minneapolis or St. Paul, there are plenty of networking opportunities within our community for businesses to take advantage of. It can be somewhat difficult to […]

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Is Video the Key to a Successful Marketing Strategy?

Video Marketing

Now that the holidays are over and a new year is well under way, it’s time to get serious about your business and your marketing strategy. (Don’t worry, this won’t be as bad as you think!) At the end of the year, I came across a post from TopRank Marketing detailing some content marketing predictions […]

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Should Your Business be on Social Media?

Social Media for Business

In a short answer: yes. The longer answer: almost certainly, with very few exceptions. The long answer (okay, short blog post in answer to the question): Most businesses should be on social media. Hootsuite has a great post with in-depth statistics on social media and businesses, and reports that 50 million businesses are on Facebook. […]

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New Year’s Reset on Insurance Goals

Insurance Agency Marketing Plan

It’s officially the ‘new year’ and the revelry from ringing in 2017 has started to die down. Life resumes its routines and you’re preparing to head back to work as usual. Then you remember: the start of a new year means your sales numbers reset to a big zero. You may have blasted your policy […]

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