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Hashtags on Pinterest

Hashtag

I must admit, I’ve been neglecting my business Pinterest boards a bit lately (oops!). However, I logged on for a moment this morning to pin a really interesting infographic about social media posting times from CoSchedule that I happened upon as I was sipping my morning coffee. As I was creating a caption and giving […]

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You Should Post Less Often on Social Media

Social Media Overwhelm

Sounds counter-intuitive, doesn’t it? There’s no doubt that using social media for your business is a good idea but between the various algorithms and the sheer amount of content people and businesses are pushing out every single minute, I think it’s safe to say we all are experiencing a bit of content overload. I typically […]

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Copy & Paste Social Media: Bad for Business?

Social Media

As I was sitting at my desk this morning, sipping my coffee and scrolling through my LinkedIn feed, I came across a familiar post–a very familiar post. I’m not talking about a sense of deja vu either, folks. I’m talking about an identical, word-for-word carbon copy of a post from an insurance agent that I’ve seen on […]

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New Year’s Reset on Insurance Goals

Insurance Agency Marketing Plan

It’s officially the ‘new year’ and the revelry from ringing in 2017 has started to die down. Life resumes its routines and you’re preparing to head back to work as usual. Then you remember: the start of a new year means your sales numbers reset to a big zero. You may have blasted your policy […]

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LinkedIn & the Dreaded Writer’s Block

LinkedIn Writer's Block

Did you ever have something work-related that you just kept putting off, even though you knew you needed to do it? Me, too. Actually, I’m a bit embarrassed to admit this but I have been putting off completing my LinkedIn profile. Yes, even though I know I really need to complete it. Yes, even though […]

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Outsourcing Your Business’ Marketing

Marketing

Have you ever wondered when is the right time to get some help with your marketing but weren’t sure who to turn to or even where to start? If so, you’re not alone. Just head to your favorite search engine and enter in a phrase such as ‘should I outsource my marketing’ or ‘when to […]

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Marketing Plan: 2017

Marketing Plan

Have you started thinking about your marketing plan for 2017? //giphy.com/embed/11RIDouEyKZ116?html5=true via GIPHY I know, it’s only October but also…it’s already October! The year is flying by, and if you’re going to get ahead of 2017 it’s important to work on your business and marketing plans now. If you’re anything like most small business owners, you might be […]

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Social Media Rockstars

Rockstar Marketing

Another year of the Social Media Rockstar event has come and gone, and there were so many amazing insights shared about the world of digital marketing! I came home from the event yesterday amped up about marketing and how I can better help my clients as well as my own company. Actually, I’m pretty sure […]

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Facebook Giveaway!

Social Media Consultation

Have you taken advantage of the Buy 2, Get 1 offer yet? How about entering yourself into my drawing for a FREE LinkedIn or business Facebook page/profile consultation? Marketing your business and representing yourself professionally on social media are more important than ever. By heading over to my Facebook page and liking this post, you’ll be entered into […]

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How Many Facebook Posts?

This is a good question with no absolutely ‘right’ or absolutely ‘wrong’ answer. (My apologies to fellow perfectionists and Type-A personalities!) As a social media marketer, I get asked this question pretty frequently and the answer is basically: it varies. There are many factors affecting how many times per day or week your business ‘should’ be posting […]

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