beauty, fashion & lifestyle content
Beauty & Fashion for Women 50+
fashion for people magazine online
I wrote this timely commerce piece for People.com. The short article focuses on a lookalike piece from one of Kate Middleton’s styles.
I wrote longer entertainment features for The List. These pieces involved heavy research and the ability to craft entertaining reads from facts.
This piece explores the intersection of wine and technology. Apps, websites and even blockchain all come together to help create a better glass of wine.
Hair Health Content
I crafted content for Vegamour, an online retailer of hair products, to inform readers about and position the products in a way that made sense, all while following stringent SEO guidelines.
This article for Daily Paws pertains to a somewhat gross (but very necessary) topic for pet owners. I interviewed credible sources to write an informative article on removing pet stains.
As a contributing writer for Cattitude Daily, I wrote about all things cat-related, from behavior to biology and everything in between.
Airfarewatchdog commissioned a story about my flight experience during COVID-19. I compiled notes during my trip and wrote this piece to help others understand the new experience of traveling during a pandemic.
Trends are emerging in the post-pandemic era. I wrote this article to address some interesting facts about travel plans and trends in 2021.
I wrote this article to help other travelers avoid embarrassing themselves in the TSA line at the airport. (Yes, I’ve done some of the awkward things in the article, so there’s some humor sprinkled in.)
Content & Copy for Businesses
LinkedIn About Section
A newly retired business professional asked for revisions to his LinkedIn profile. Using highlights supplied by the client, I crafted a professional bio to showcase his expertise.
Email newsletters need to be sent consistently and contain content the audience finds useful. I created humorous, irreverent email content that was on-brand for this podcast host. (Follow Up Sequence: 55.6% open rate and 5.6% click rate)
A nonprofit organization needed some help crafting a heartfelt letter to thank their donors. I rewrote their original template by pulling in their brand messaging and adding the warmer tone of voice they wanted.
Podcast show notes
Podcasts need extensive written content for each episode. The show notes need to draw in potential listeners with an enticing episode summary and an effective call to action, which is how I structured the show notes for this podcast.
Narrative, Nonfiction & Thought Leadership Content
With this article, I outlined some common introvert quirks that seem rude. The style of this piece blends a bit of creative nonfiction with some personal narratives that make it more relatable to the audience.
Wayne Moran is a talented photographer and influencer with many stories to tell. His photos are breathtaking and he wanted several narrative style blog posts to showcase his work from trips around the world.
Journalism/Reporting & Financial Content
I worked with the editor at Digital Privacy News to craft an article highlighting the privacy concerns with voice recognition technology. I pitched the idea, researched relevant information and interviewed several sources to create an article with DPN’s preferred tone of voice.
I wrote several articles for HerMoney (an award-winning website focused on women and finances), including this timely piece about the housing market and down payments. Each article includes research and two interviews that I crafted into an interesting, engaging and informative piece.