Marketing Category

Is Facebook Dead?


The great thing about social media is the wide variety of opinions, speculations and predictions about anything and everything, including about social media itself. The not-so-great thing about social media? The wide variety of opinions, speculations and predictions about anything and everything, including about social media itself. Okay, that was a weak attempt at humor. (To […]

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5 Last-Minute Ideas for Small Business Saturday

Small Business Saturday

It’s the Wednesday before Thanksgiving. If you’re anything like me, you may be in the midst of wrapping up several client projects and just plain neglected to plan something big for Small Business Saturday. (Which, by the way, is this Saturday.) Have no fear! I’ve compiled a short list of some last-minute ideas for you […]

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Nonprofits Need Marketing, Too

You may have seen an article I shared recently from the New York Times on my Facebook page explaining that nonprofits need marketing just like any other business. It’s so true! As I thought about this article a bit more, a recent example came to mind that I thought I’d share with you. As a marketer, […]

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Hashtags on Pinterest


I must admit, I’ve been neglecting my business Pinterest boards a bit lately (oops!). However, I logged on for a moment this morning to pin a really interesting infographic about social media posting times from CoSchedule that I happened upon as I was sipping my morning coffee. As I was creating a caption and giving […]

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Negative Feedback on Facebook for Business

This is something that’s been on my mind for awhile and is taking shape as an informational blog post. Picture this: You’re scrolling along through your Facebook newsfeed. You’ve had one of those annoyingly frustrating days at the office and just aren’t in the best mood. As such, you decide that a post from one […]

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You Should Post Less Often on Social Media

Social Media Overwhelm

Sounds counter-intuitive, doesn’t it? There’s no doubt that using social media for your business is a good idea but between the various algorithms and the sheer amount of content people and businesses are pushing out every single minute, I think it’s safe to say we all are experiencing a bit of content overload. I typically […]

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Images for Business

I recently attended a morning session of Social Media Breakfast that got me thinking about images for business use. There are so many legal implications if you use a photo or graphic that you didn’t create (and don’t have permission to use) and this presentation gave some examples, not least of which included lawsuits against […]

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Are You Using LinkedIn? (Updated)

This is an updated post. Read the original blog.  When it comes to LinkedIn, are you using it? And no, I’m not simply asking if you have a profile. Or if you’ve added any connections in the last year. I’m wondering if you’ve followed up after connecting with anyone: have you commented on any articles or sent a […]

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One (Completely Free) Way to Increase Your Facebook Page’s Exposure

One way for Facebook

We’ve all heard it before: Facebook is now pay-to-play. While that is for the most part true,  there are still a few things you can do to help increase your business Facebook page’s exposure. As you can tell by the title of this post, I’m going to focus in on just one of those things today. This […]

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Copy & Paste Social Media: Bad for Business?

Social Media

As I was sitting at my desk this morning, sipping my coffee and scrolling through my LinkedIn feed, I came across a familiar post–a very familiar post. I’m not talking about a sense of deja vu either, folks. I’m talking about an identical, word-for-word carbon copy of a post from an insurance agent that I’ve seen on […]

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