Marketing Category

Let’s Talk About Instagram

Instagram

I know it’s been awhile since I’ve posted a blog and there are many, many social media marketing related topics I could cover. (Facebook is now ranking us, the latest Facebook scandal, or how to keep up with Facebook news just to name a few.) But I’m not going to talk about that today. Today, […]

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Facebook Updates: Two Big Themes

Facebook updates

Ah, Facebook. The good-old social media standby network…or is it? If you’ve used the app at all this year you’ve likely noticed some changes taking place. It’s actually been a bit of a whirlwind trying to keep up with all of the news releases and articles about Facebook. To help condense the updates and determine […]

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Facebook Algorithm: 3 Things You Need to Know

Here it is, only February, and Facebook has really changed things up in the new year. It can be really difficult to make sense of it all, and then you add misinformation and scare tactics on top of it and it gets really murky. I came across an article from Buffer this morning that does a […]

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How to Share Multiple Photos on Instagram

Instagram glyph logo

Have you seen your friends posting multiple photos at one time on Instagram? If you’re not quite sure how they managed that, keep reading to find out. (Hint: it’s really easy!) First, head to your Instagram profile. Tap the “+” as shown below:   Next, make sure that “Library” is selected so you can access […]

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Tagging Photos on Instagram

Instagram glyph logo

I provided a mini-training session to a business last week and they had some great questions about social media. One question in particular centered on the idea of tagging someone in an Instagram post and how that post shows up within Instagram. I figured this might be valuable information to share with all of you, […]

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Big Facebook Changes Coming (Maybe?)

Were you on social media at all yesterday afternoon or evening? If you were, then you might have heard something about a big shift on Facebook up ahead. Recently, Mark Zuckerberg, CEO of Facebook, announced his plans to somehow ‘fix’ Facebook. This is an interesting form of New Year’s resolution if I’ve ever heard one, […]

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Facebook: Making Sure Your Prospects Find You (And Like What They See!)

It’s no secret that social media is a big part of our everyday lives. Facebook in particular seems to capture our attention like no other. Making sure that your business or nonprofit has a presence on Facebook is important.  Equally important is that your organization’s Facebook presence is polished and offers your prospects the information […]

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Engagement Baiting and Your Facebook Page

Facebook is officially going to start cracking down on pages that practice what’s known as “engagement baiting.” If you’re not familiar with this term, it refers to posts that pages create that encourage people to like, comment, share or tag a friend for really no reason at all–other than to gain additional reach in the […]

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Is Facebook Dead?

Facebook

The great thing about social media is the wide variety of opinions, speculations and predictions about anything and everything, including about social media itself. The not-so-great thing about social media? The wide variety of opinions, speculations and predictions about anything and everything, including about social media itself. Okay, that was a weak attempt at humor. (To […]

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5 Last-Minute Ideas for Small Business Saturday

Small Business Saturday

It’s the Wednesday before Thanksgiving. If you’re anything like me, you may be in the midst of wrapping up several client projects and just plain neglected to plan something big for Small Business Saturday. (Which, by the way, is this Saturday.) Have no fear! I’ve compiled a short list of some last-minute ideas for you […]

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