Business Category

5 Last-Minute Ideas for Small Business Saturday

Small Business Saturday

It’s the Wednesday before Thanksgiving. If you’re anything like me, you may be in the midst of wrapping up several client projects and just plain neglected to plan something big for Small Business Saturday. (Which, by the way, is this Saturday.) Have no fear! I’ve compiled a short list of some last-minute ideas for you […]

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Hashtags on Pinterest

Hashtag

I must admit, I’ve been neglecting my business Pinterest boards a bit lately (oops!). However, I logged on for a moment this morning to pin a really interesting infographic about social media posting times from CoSchedule that I happened upon as I was sipping my morning coffee. As I was creating a caption and giving […]

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You Should Post Less Often on Social Media

Social Media Overwhelm

Sounds counter-intuitive, doesn’t it? There’s no doubt that using social media for your business is a good idea but between the various algorithms and the sheer amount of content people and businesses are pushing out every single minute, I think it’s safe to say we all are experiencing a bit of content overload. I typically […]

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Images for Business

I recently attended a morning session of Social Media Breakfast that got me thinking about images for business use. There are so many legal implications if you use a photo or graphic that you didn’t create (and don’t have permission to use) and this presentation gave some examples, not least of which included lawsuits against […]

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Are You Using LinkedIn? (Updated)

This is an updated post. Read the original blog.  When it comes to LinkedIn, are you using it? And no, I’m not simply asking if you have a profile. Or if you’ve added any connections in the last year. I’m wondering if you’ve followed up after connecting with anyone: have you commented on any articles or sent a […]

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One (Completely Free) Way to Increase Your Facebook Page’s Exposure

One way for Facebook

We’ve all heard it before: Facebook is now pay-to-play. While that is for the most part true,  there are still a few things you can do to help increase your business Facebook page’s exposure. As you can tell by the title of this post, I’m going to focus in on just one of those things today. This […]

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Copy & Paste Social Media: Bad for Business?

Social Media

As I was sitting at my desk this morning, sipping my coffee and scrolling through my LinkedIn feed, I came across a familiar post–a very familiar post. I’m not talking about a sense of deja vu either, folks. I’m talking about an identical, word-for-word carbon copy of a post from an insurance agent that I’ve seen on […]

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Local Networking Opportunities

I sometimes hear people comment on a perceived lack of networking events or ways to expand their business locally (in or near Willmar, Minnesota). While we aren’t quite a bustling metropolis like Minneapolis or St. Paul, there are plenty of networking opportunities within our community for businesses to take advantage of. It can be somewhat difficult to […]

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Is Video the Key to a Successful Marketing Strategy?

Video Marketing

Now that the holidays are over and a new year is well under way, it’s time to get serious about your business and your marketing strategy. (Don’t worry, this won’t be as bad as you think!) At the end of the year, I came across a post from TopRank Marketing detailing some content marketing predictions […]

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Should Your Business be on Social Media?

Social Media for Business

In a short answer: yes. The longer answer: almost certainly, with very few exceptions. The long answer (okay, short blog post in answer to the question): Most businesses should be on social media. Hootsuite has a great post with in-depth statistics on social media and businesses, and reports that 50 million businesses are on Facebook. […]

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