Is Facebook Dead?
The great thing about social media is the wide variety of opinions, speculations and predictions about anything and everything, including about social media itself. The not-so-great thing about social media? The wide variety of opinions, speculations and predictions about anything and everything, including about social media itself.
Okay, that was a weak attempt at humor. (To my credit though, I’m writing this on Monday morning. Before I’ve finished my coffee.)
In all seriousness though, people are able to shout their opinions across the vast world of social media, whether or not their opinions have any basis in reality. Take for instance the idea of Facebook and whether it’s dead, dying or just getting started. Enter this question into any search engine or social media site and you’re bound to find a wide variety of thoughts on this topic.
I came across this short blurb about Facebook from TNW this morning, which is what inspired this post. I have mixed feelings on this subject.
On one hand, Facebook has been around for more than a decade. Despite all of the drastic changes (introduction of timeline, newsfeed, ads, etc.) they have implemented over those years, more than 2 billion people are still using the platform.
On the other hand, businesses are using the platform in droves and there’s been chatter that Facebook is running out of ad space. We’re getting bombarded with ads through Facebook every day and some of those can be really creepy. (I’m looking at you, brand new pair of shoes I looked at but didn’t buy on Black Friday…)
In the interest of full disclosure, yes, I do run business pages and ads for myself and my clients. There is a way to do it without being obnoxious though and I typically don’t do those creepy retargeting ads. (Hey, if I hate them why should I subject others to them?)
Personally, I still use Facebook frequently to keep up with friends and family. Also, it’s kind of mindless entertainment. Professionally, I use Facebook pretty heavily to achieve my clients’ marketing goals and objectives.
While I don’t know that Facebook will last forever, I also don’t think everyone is going to quit using it tomorrow. What do you think? Is Facebook dead, dying, just getting started or somewhere in the middle?