Negative Feedback on Facebook for Business

This is something that’s been on my mind for awhile and is taking shape as an informational blog post. Picture this:

You’re scrolling along through your Facebook newsfeed. You’ve had one of those annoyingly frustrating days at the office and just aren’t in the best mood. As such, you decide that a post from one of the business pages you follow just isn’t something you want to read at that moment. So, you simply hit ‘hide post’ or ‘hide all from {Page Name}.’ No big deal, right?

Actually, it is.

Anytime you choose to hide a post or hide all posts (unfollow) a business page, you’re negatively impacting that page. If you ‘unlike’ a page or mark something as spam (yes, even accidentally) you’re also hurting that page. In fact, it’s been estimated that negative feedback like this outranks positive feedback (such as a comment or share) on Facebook by 100 to 1. That’s huge!

That being said, I know there are lots of pages out there that publish content that sucks, to be blunt. So I can understand unliking or unfollowing a page if you find out their content is not what you thought it was. There are legitimate reasons to provide negative feedback to a page.

Sometimes pages get negative feedback because they ‘earned’ it with irrelevant posts and sometimes, someone just doesn’t realize that hiding posts hurts a page’s future organic reach (and more). With that being said, here are some alternatives:

  • Don’t accept invites to like pages if you really aren’t interested in that page at all. It’s okay to ignore those invites!
  • If you see a post in your feed that you’ve seen before, simply scroll by it.
  • If there’s a post you think is irrelevant , you’ve seen too many times, or could provide constructive criticism on, send a private message to the page.
  • When you comment on a post and then get bombarded by notifications, simply turn off the notifications for that one post rather than unfollowing it.

I’m not saying there aren’t perfectly appropriate times to unlike or unfollow, but I’m sending this out there as more of a public service announcement. In my experience, many people just don’t realize the negative impact these actions have for businesses on Facebook.

Did you know about Facebook’s point system for positive and negative feedback for business pages?

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