This is an updated post. Read the original blog.
When it comes to LinkedIn, are you using it? And no, I’m not simply asking if you have a profile. Or if you’ve added any connections in the last year.
I’m wondering if you’ve followed up after connecting with anyone: have you commented on any articles or sent a private message to a connection? Even more daring–have you published any articles?
LinkedIn now has more than 500 million users, according to Fortune. That’s a lot of people that could potentially read your article! With regard to the number of user profiles on LinkedIn, relatively few users are actively utilizing it. This is definitely an advantage for you, or anyone considering posting a few articles. Just think of the connections you have currently: you could engage many of them with just a quick post about your business or other helpful information.
Need some help brainstorming? Start by thinking about some common questions your clients come to you with. Take one of those frequently asked questions and expand on it a bit. LinkedIn articles don’t need to be lengthy–in fact, short and to the point can be a really good thing! By using LinkedIn’s Publisher feature, you have the ability to educate potential clients about your business and your brand. Plus, if you consistently post you’ll start to position yourself as an authority in your industry.
What are you waiting for? Start writing, and make sure to post a link in the comment section below so I can read it!