Copy & Paste Social Media: Bad for Business?
As I was sitting at my desk this morning, sipping my coffee and scrolling through my LinkedIn feed, I came across a familiar post–a very familiar post. I’m not talking about a sense of deja vu either, folks. I’m talking about an identical, word-for-word carbon copy of a post from an insurance agent that I’ve seen on at least 10 other agents’ pages in the last month alone.
The funny thing is, these posts were meant to describe a recent award received by each person’s specific agency. Odd that multiple agencies owned by different people decided to write the same exact social media post, yes?
My question is, Why are they bothering to post this at all?
I get it, using social media effectively for an insurance agency is hard. There are compliance issues along with state and federal regulations to contend with. More than likely, the insurance company (or companies) you sell for have their own brand standards that dictate what you can and cannot say about your award.
But think about this for a moment. LinkedIn is a place to connect with other business professionals, right? As an insurance agent, if you’re doing your job and connecting with others on LinkedIn and offline, you’ll have built up a decent network. Within this network, your connections have other connections, who have additional connections, and so on. Do you really think that your agency is the only one they’re connected with on social media? No, that is unrealistic. Why, then, would you choose to copy and paste a generic status update about an award (or anything, for that matter) that you know every other agent with your company has also posted?
By all means, share with your connections that your agency has been recognized. But do it in a way that is different than every other agent out there. Explain the recognition in your own words. Include a picture of your staff members who played an integral part in helping you win the award. Differentiating yourself through your social media post announcement, even though you won the same award as several other agencies, will catch more attention than an exact replica of a photo-less, text-only status update getting recycled on LinkedIn.
Social media and insurance agencies can be a tough mix, but there are ways to be successful with it. For starters, quell the urge to just ‘copy and paste’ your status updates. Your agency will benefit from it!