This post from October 2016 has been updated with new information. You may still view the original marketing plan blog.
Have you started thinking about your marketing plan for 2017?
The year has flown by, and if you’re going to get ahead of 2017 it’s important to work on your business and marketing plans…now.
Since we’re so close to the end of the year, you may want to consider scheduling time over the weekend to sit down with a cup of coffee (or three) and plan out a rough sketch of your 2017 marketing plan. Use paper and pen or use digital tools like Excel or Word; the key is finding what you’re comfortable with so that you’ll stick with it throughout the next 365 days.
Start planning now for important dates and events throughout 2017 that you want your prospects and clients to know about. If your insurance agency or retail store has a Customer Appreciation Day for example, you need to get out in front of that with your marketing efforts so your customers know to stop by and be appreciated.
Consider any important events that occur each year as well. What month is your business anniversary? Maybe you could offer a promotion or a giveaway that month. Don’t forget about holidays when you’re mapping out your business’ marketing strategy as well. Not only should you be acknowledging holidays you (and your clients) feel are important, you might want to think about running promotions around certain holidays as well. We all know “Black Friday” is a popular sales holiday, but get creative and come up with your own promotion that stands out.
If you’ve never created a marketing plan before, don’t panic. It is never too late to start one, and they don’t have to be overly complicated. Taking the time today to identify important dates or events in the coming year will put you way ahead of many business owners, and you’ll feel better once you’ve taken a bit of time to map out where your business is headed in 2017.
As it happens, I have a few days open before the end of the year. If you’d like some help getting started on your marketing plan for the coming year, please feel free to email me so we can get your marketing mapped out before the end of 2016 (email@example.com).