When it comes to LinkedIn, are you using it? And no, I’m not simply asking if you have a profile. Or if you’ve added any connections in the last year.
I’m wondering if you’ve followed up after connecting with anyone: have you commented on any articles or sent a private message to a connection? Even more daring–have you published any articles? LinkedIn has nearly 364 million users (as of early 2015). That’s a lot of people that could potentially read your article! With regard to the number of user profiles on LinkedIn, relatively few users are actively utilizing it. This is definitely an advantage for you, or anyone considering posting a few articles. Just think of the connections you have currently; you could engage many of them with just a quick blog about your business.
Need some help brainstorming? Start by thinking about some common questions your clients come to you with. Take one of those frequently asked questions and expand on it a bit. LinkedIn articles don’t need to be lengthy–in fact, just three or four paragraphs is pretty ideal! By using LinkedIn’s Publisher feature, you have the ability to educate many people about your business and your brand. You’ll also get to tell your story and engage with your connections.
What are you waiting for? Start writing, and make sure to post a link in the comment section below so we can check it out!